Birthing dresses

Birthing dress: comfort and style for every mom during labor and delivery

Feel comfortable during labor with a specially designed birthing dress from The Mom Brand. Our collection of birthing dresses combines comfort, functionality, and style, so you feel confident and relaxed during one of the most beautiful moments of your life: becoming a mom.

What is a birthing dress?

A birthing dress is much more than just a piece of clothing, it’s a must-have for every mom during and after labor and delivery. Specially designed for expecting moms who want comfort and style during this life-changing moment.
At The Mom Brand, we understand that every birth is unique. That’s why we offer birthing dresses that adapt to your needs. Designed together with an obstetrician, our hospital-proof birthing dress is made for real-life labor situations. For high-risk pregnancies, we created a special design modification to make labor and the days or weeks leading up to it in the hospital a little more comfortable.

Baby’s first reaction to mom’s birthing dress

Your baby immediately feels your comfort and calm through the soft fabric of your birthing dress. Made with love from Dutch design, so every mom feels her best during this special moment. The Mom Brand birthing dress isn’t just for labor and the golden hour after birth, you’ll love wearing it throughout your postpartum period and the months that follow. Ideal for skin-to-skin contact and breastfeeding. Skin-to-skin contact isn’t a trend, it’s essential. It’s standard practice right after birth, but during the postpartum weeks, it still doesn’t happen enough.
Did you know that babies don’t need any clothes at all when they’re close to you? Skin-to-skin contact helps with:

• 🤎 calming your baby and reducing crying
• 🤎 regulating body temperature and heart rate
• 🤎 initiating breastfeeding
• 🤎 strengthening the bond between mom and baby

The Mom Brand birthing dress makes skin-to-skin contact easy and comfortable, with buttons placed low so your little one can stay close to you.

Optimal comfort during labor

Our birthing dresses are made from premium bamboo fabric that feels incredibly soft on your skin. The stretchy material effortlessly adapts to your changing body without pinching or restricting. Perfect for wearing comfortably throughout labor and delivery. In our shop, you’ll find the best fabric quality for mom and baby.

Full freedom of movement during birth

Movement is essential during labor. Our birthing dresses are designed to support all natural birthing positions, from standing to squatting to walking, so you can fully focus on bringing your baby into the world.

Stylish and feminine

Who says comfort can’t be stylish? Our birthing dresses are elegantly designed so you feel beautiful and confident on your special day. Because even during labor, you deserve to feel good in your own skin.

Different styles of birthing dresses

Bamboo birthing dresses

Timeless designs that prioritize comfort, perfect for moms who love an elegant, simple look during labor and delivery.

Hospital-proof birthing dresses

Contemporary styles with innovative details and beautiful colors, ideal for a hospital birth or an extended hospital stay.

Practical benefits of a birthing dress

Hygiene and easy care

All birthing dresses from The Mom Brand are made from washable, hygienic materials that withstand frequent washing. Super handy for after delivery: take a refreshing shower and slip into a clean birthing dress that’s ready and waiting.

Suitable for every birth setting

Whether you’re planning a home birth, hospital birth, or birth center delivery, our birthing dresses are designed for every setting. Did you know that in the Netherlands, as many as 25% of women give birth at home? Whether you’re at the hospital or a birth center, it’s wonderful to have a soft, comfortable birthing dress during contractions that allows you to move freely and feel great. Our birthing dresses are long enough to walk around in comfortably.

Perfect for skin-to-skin contact and postpartum recovery

Easy to open so you can place your newborn on your chest for immediate skin-to-skin contact after birth. This is so important for bonding between baby and mom, with positive effects on the baby (temperature regulation, brain development, stable heart rate, blood pressure & breastfeeding). Throughout your postpartum recovery, your birthing dress continues to fit beautifully, like a soft bamboo embrace.

What other moms are saying

“My birthing dress was amazing during labor. When she was almost out, I got extremely hot and just pulled it open, so she could be placed right on my chest. That was truly ideal.”

“These dresses are the only thing I want to wear both during the final weeks of pregnancy and now in the postpartum period. The newborn outfit is also wonderfully easy and incredibly soft.”

A personal touch during your birth

A beautiful birthing dress helps you maintain your identity during labor. It’s your choice, your comfort, your moment. Making this experience a little more special.

Boosted self-confidence

When you feel good in what you’re wearing, it radiates. A birthing dress can boost your confidence and create a more positive birth experience. Because #momsaresuperheroes!

Relaxation and calm

Comfort in your clothing contributes to overall relaxation. The more comfortable you feel, the more you can focus on the birthing process itself.

Freedom of choice and empowerment

Wearing a birthing dress is a conscious choice for comfort and autonomy. At The Mom Brand, we believe every woman has the right to decide how she wants to feel during her birth.

Buying guide: practical tips

Choosing the right size

Our birthing dresses are designed to grow with your pregnancy. Choose a size that fits comfortably around 28 weeks. The bamboo fabric is ultra-stretchy and moves beautifully with your growing belly.

Care and maintenance

For optimal hygiene, we recommend washing your birthing dress before first use. Use mild, chemical-free detergents to preserve the softness of the bamboo fabric.

What to pack in your hospital bag

Pack two birthing dresses in your hospital bag. After delivery, take a refreshing shower and have a clean birthing dress ready for those precious first skin-to-skin cuddles with your newborn.

Why choose The Mom Brand?

At The Mom Brand, quality, comfort, and your well-being come first. Our birthing dresses are:

• Designed by professionals with attention to detail
• Made from high-quality, safe materials
• Tested and loved by real moms
• Available in various sizes and styles
• Backed by excellent customer service

Our collection is specially designed to be your favorite thing to wear during pregnancy, labor, delivery, postpartum recovery, and beyond.

Make your birth a beautiful experience

A birthing dress is more than clothing. It’s comfort, confidence, and care during the most special moment of your life. Discover our full collection of birthing dresses and find the perfect one that matches you and your birth plan.
Order your perfect birthing dress today from The Mom Brand and feel fully prepared for your birth. #readytopop